Entrepreneurship World Cup St. Lucia 2020


Entrepreneurship World Cup St. Lucia 2020

Introducing the Entrepreneurship World Cup St. Lucia 2020 Judges

When selecting the panel of judges for the National leg of the BIGGEST pitch competition in the world to date, SLUDTERA and Invest Saint Lucia had to seek out individuals who are diverse, and represent the interests of different stakeholders of the competition: for example, investors, business leaders, and recognized field experts.

They would come from different backgrounds, of different gender and possess various levels of expertise. They would be willing to help the startups, give meaningful feedback, guidance and support. This search led to the two organizations recruiting five (5) successful, prominent St. Lucian individuals, who are in support of growing and strengthening our local entrepreneurial ecosystem. 

The EWC SLU 2020 Judges are;

  • Mr. Denell Florius of ECOCARIB
  • Mr. Kwesi Roberts of the Organization of Eastern Caribbean States (OECS)
  • Ms. Hanna Fitz of
  • Dr. Keith Nurse of the Sir Arthur Lewis Community College (SALCC)
  • Mr. Joshua Esnard of The Cut Buddy


OECS 30 under 30 and Caribbean Climate Innovation Center entrepreneur
Denell Florius, is a tenacious career businessman with a passion for
renewable energy and green technology.
Denell originates from the Caribbean island of Saint Lucia and is the
Cofounder and CEO of a Green Energy Services Company called EcoCarib.
The company specializes in green energy technology services and has created
a one stop shop for getting you access to affordable solar electricity for your
home, business or electric car. They do this through their customized online
EcoCarib has been recognized both regionally and internationally and is
making a massive dent in the Renewable Energy Technology Space. Denell has
won the Prime Minister’s Award for Innovation in Green Energy and has a
dream to Transition the Caribbean region to a Sustainable Greener Future
through Green Technology Innovation.


Kwesi is an experienced Management Accountant, and Supply Chain Management professional who has been working in the area of SME development for over ten years. He previously spent two years at the Competitive Business Unit supporting regional manufacturers. Kwesi currently serves as the Technical Specialist for Entrepreneurship Development at the OECS and is responsible for developing programmes to identify and support high potential, early and growth-stage entrepreneurs in the region. 


Hanna Fitz is an international brand strategist and business coach helping service-based experts, personalities, and entrepreneurs create a luxury, world-class global brand online, to elevate their authority, increase visibility, revenue, and impact. She is the CEO and founder of the Brand Atelier at

Hanna Fitz has a first class honors degree in Corporate Management from Anglia Ruskin University (UK), an LL.M in International Commercial Law from Northumbria University (UK), and is a Certified Project Manager.  She holds certificates in Managing Luxury Brands, and Life Coaching.

She started her career as a new product development and product management officer for a major financial group of companies in the Eastern Caribbean on the island of Saint Lucia and later moved to Milan, Italy where she consulted for Italian luxury brands.

Hanna has consulted and coached a number of international award-winning brands and was even hired by a Canadian funded organization in the Caribbean to rebrand a historic town. 

She has been featured on major international media like the Huffington Post, WhereMilan, and Goalcast. 

Her movement is all about helping her clients “Live the Cultured Life™” She has lived in 4 countries, traveled to over 174+ cities globally and counting, and brings a broad and diverse perspective to every project. 

She is the author of the Amazon bestselling book I AM THE GATEKEEPER: 101 Daily Keys to Unlock Your Happiness, Overcome Adversity and Fulfill Your Purpose,a motivational daily guide on owning your personal power and living your best life now.



Dr. Keith Nurse is the Principal of the Sir Arthur Lewis Community College in St. Lucia. He has formerly served as the World Trade Organisation Chair at the University of the West Indies and has worked recently as Senior Economist and Advisor on Structural Policies and Innovation at the OECD Development Centre in Paris. He serves on the executive bureau of the UN Committee for Development Policy and as a member of Hemispheric Programme Advisory Committee of the Inter-American Institute for Cooperation in Agriculture.


St. Lucian born, U.S. based Inventor and Shark Tank winner Joshua Esnard is one of those with a self-grooming product to meet a key demand in the current environment. His invention, The Cut Buddy, is a DIY-barbering tool created to help people do their own haircuts and beard trimming.


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